Before I get into this review, I have to ask: Is it just me or do others agree that it’s about time Sherwin-Williams refreshes its logo? I could be wrong, but a corporate identity that features a bucket of paint being dumped over the Earth just seems a bit out of place in our green, eco-loving, Al Gore-humping society, no?
Anyway … logos aside, here is something definitely modern from Sherwin-Williams: An iPhone app! The ColorSnap™ for iPhone let’s you grab inspiration from the world around you and determine the Sherwin-Williams paint color that best matches it. The app will also show you which shades best compliment it. The app will even give you RGB numbers should you want to goof around with the color and shots of your soon-to-be-painted wall in Photoshop.
While I’m sure this app was intended for people snapping images of other peoples’ wall colors, artwork and other color muses, for kicks, I took a picture of myself and plugged it in. Apparently, my face is “Sensational Sand” and I coordinate well with “Cavern Clay” and “Realist Beige”. Well, now I know. As anyone who uses applications like these or views paint colors through a screen knows, grains of salt are required. Color matches won’t and can’t be perfect. Buying cheap sample jars of the paint you’re interested in is a simple way to figure out if the shade really works in your space – but the ColorSnap™ app can certainly help you narrow down the field.
The Sherwin-Williams ColorSnap™ app is available for FREE. The iPhone-deprived can take heart: Sherwin-Williams also offers on online program that lets you upload regular photos and images and find color matches and compliments at Color of Inspiration.
