Lots of changes are happening with the new, improved Hitachi Power Tools. Since being sold by the giant Hitachi parent company to the investment firm KKR & Co. L.P. last year, the brand is being reinvented under their new ownership. Having previously been a tiny business unit representing less than 2% of a giant corporation (including the assets of sister brand Metabo which Hitachi bought a year earlier), their newfound market agility has freed them up to spend more money for developing and promoting new products like Hitachi MultiVolt (more on that shortly). And, holding their first-ever media event, which I am reporting from, held at the spacious Hitachi North American office, distribution center, and service/repair center just outside Atlanta. Read More