A couple weeks ago Makita invited HomeFixated (and a couple co-conspirators) to check out the Makita Experience being held at the Mexico vs Venezuela soccer match here at Qualcomm Stadium in San Diego (Makita sponsors the Mexican National Soccer team). The event gave us a chance to chat up a few of the Makita crew, experience the insanity of a Mexico vs. Anyone soccer game in San Diego, and, of course, get our picture taken with Señorita Makita. Having experienced first-hand some of the convergence between tool companies and sports sponsorships, the event also got me thinking about tool company marketing strategy. Read on for coverage of the soccer match / Makita Experience as well as some thoughts about tool company sports sponsorships. Read More