Several months ago, deep in the darkest depths of the Milwaukee Tool marketing offices, the dictate came down: “Come up with a kick-ass name for our newest tape measure. And we want it to be named after a construction component, and to be kinda macho.” The creative juices began flowing: Milwaukee Truss, Milwaukee Joist, Milwaukee Vent Stack…and many other (somewhat) worthy suggestions were tossed around, but none of the ideas seemed to quite measure up. Someone chimed in with “My brother the mason is quite a stud. I’ll see what he suggests. Hey, wait a minute…” And thus was born the Milwaukee STUD Tape Measure. Join us as we put it through its studly paces. Read More