Most people call facial tissue “Kleenex.” Most carpenters call a circular saw a “Skilsaw.” Why? Because they were the first products of their kind. Coincidentally, both the Kleenex tissue and the first Skilsaw model E were introduced in the same year: 1924. Both products became ubiquitous in the 20th century, and still dominate their industries. And, most importantly, it is just a lot easier to say “Kleenex” or “Skilsaw” than “facial tissue” or “circular saw.” Read More