A freelancer for the DIY Network recently contacted us to ask what we thought of their commercial, “Do It Yourself.” You want an opinion? Mine? Happy to oblige!
First, take a look at the video yourself:
As you can see, it’s yet another “hot chick” ad. Super original, right? There’s all the typical hot chick action sequences – stripping down into cut-offs and a midriff-exposing tank top, a fan blowing her tousles around, various excuses to show her bending over. There’s even the get-up-on-a-platform-to-dance moment, complete with what Glee fans now know as hairography (frequent, dramatic hair-tossing to distract the audience from lacklustre dance skills). All that’s missing is some water to the chest and her handing her man a sweating bottle of beer at the end.
Anyway, throughout the commercial, we see her using various tools on his prized possessions: she pulls out a grinder, a sawzall, welding torch, a nail gun, a cordless drill – and what’s in every toolbox (or in her case … a postal bag?) – a bat. We’re waiting for the big reveal and twist that will somehow convince us that her stomping on his CD collection was a reasonable reaction to him coming home late.
And the twist is, she wasn’t simply wrecking his stuff with her DIY skills, she was making … art? But since the art doubles as a bed and because she’s so hot, it’s all cool with the dude. Oh, fantasies, how fun.
I can tell you that had I gathered all my partner’s favorite things – his Montreal Canadiens gear, the plasma TV and Hot Rod Pepperettes – and welded them all together around a mattress – there would be a restraining order coming my way before I even had a chance to turn the fan off.
So what do we think of the video? I give it a “meh” with a mix of “huh?”. The DIY Network, however, still has our love.